🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
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Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improve99 of your 110 prices sit above their local optimum, pricing buyers out at the top end. Another 3 sit below their own, likely revenue you're not collecting. Your biggest gap: Brazil, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
Priced above the band, buyers quietly drop off at the top end. 5 more markets sit outside their range.
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Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We checked 110 prices, not 135. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
Brazil Far above optimum |
Mexico Far above optimum |
Australia Far above optimum |
Japan Far above optimum |
Germany Far above optimum |
France Far above optimum |
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These 5 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
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All 2 findings come from your own pricing data.
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
That's 93% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
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Your widely sold products, most prices outside their optimum band first.
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Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
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