5 of 5 price checks are off
That's 100% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
Caly - Calendar & Widgets
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App Storesmartcalendar-78c33.web.app
Pricing Score
42/ 100
Your prices sit well away from what these markets carry.
Scored across 5 of your markets.
Off targetYour pricing is well off what these markets can carry.
All 5 of your price checks sit below the range their markets carry. That's revenue left on the table.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Canada sits about 41% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 2 more markets have a price this far out.
Countries audited
6
of 175+ worldwide
Price checks
5
1 product, 6 countries
Off-target
5
100% of price checks
Avg deviation
35.6%
vs the local target price
1 country couldn't be analyzed — we don't have a Mirava Index or live exchange rate for it yet, so it's left out of the scores above rather than guessed at.
Countries audited counts all 6 markets we analyzed. The score above covers the 5 we could measure. We ran 5 price checks, not 6. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
3
Below range
2
In range
0
Above range
0
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 6 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Canada Far below range | 41% |
Mexico Far below range | 37% |
Australia Far below range | 35% |
Brazil Below range | 19% |
India Below range | 11% |
Sign up to see the recommended price for each of these markets.
Findings
What stands out
This finding comes from your own pricing data.
The full report pairs every finding with the exact price to set.
Per product
Product breakdown
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0% in range · 5 price checks
Well under what the market carries · 3Under what the market carries · 2
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