🇬🇧Money on the table: United Kingdom
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
54/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're pricing buyers out at the top end.
77 of your 136 prices sit above their local optimum, pricing buyers out at the top end. Another 33 sit below their own, likely revenue you're not collecting. Your biggest gap: Brazil, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Brazil sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 6 more markets sit outside their range.
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Countries audited
9
of 175+ worldwide
Prices checked
136
17 products, 9 countries
Off-target
110
81% of prices
Avg deviation
42.9%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We checked 136 prices, not 153. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
10
Below optimum
23
Near optimum
26
Above optimum
32
Far above optimum
45
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
Brazil Far above optimum |
India Far above optimum |
Mexico Far above optimum |
Japan Far above optimum |
Australia Far above optimum |
Germany Far above optimum |
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 6 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaWide spread · pulled both ways
- JapanWide spread · pulled both ways
- BrazilWide spread · pulled both ways
- AustraliaModerate spread · 3 bands, all above optimum
- GermanyModerate spread · 3 bands, all above optimum
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
110 of 136 prices are off
That's 81% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 17 products
Your widely sold products, most prices outside their optimum band first.
Skan Premium (Yearly) · Yearly (3)
0% near optimum · 8 prices
Over its local optimum · 2Well over its local optimum · 6
Skan Premium (2 Months)
0% near optimum · 8 prices
Over its local optimum · 3Well over its local optimum · 5
Skan Premium (Yearly) · Yearly (4)
0% near optimum · 8 prices
Over its local optimum · 2Well over its local optimum · 6
Annual Premium
0% near optimum · 8 prices
Well under its local optimum · 1Under its local optimum · 2Over its local optimum · 1Well over its local optimum · 4
Product Recommendations
0% near optimum · 8 prices
Over its local optimum · 2Well over its local optimum · 6
12 more products in this audit.
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Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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