🇬🇧Biggest overprice: United Kingdom
Pricing here is roughly 16% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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App Storeyodo1.com
Pricing Score
30/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 20 products and 10 countries
Off-target
70
70% of prices checked
Avg deviation
25.6%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
38
Moderately underpriced
5
Well aligned
30
Moderately overpriced
6
Strongly overpriced
21
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- AustraliaExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- JapanWide spread · pulled both ways
- CanadaModerate spread · 3 bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇦🇺Money on the table: Australia
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇨🇳Your biggest market: China
We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.
70 of 100 price checks are off
That's 70% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 20 products
Your widely sold products, most markets off target first.
Crane Cliffs Map Bundle
11% aligned · 9 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 1Priced high (5-15% over target) · 1Priced very high (>15% over target) · 4
Second Chance Jetpack
30% aligned · 10 countries
Priced very low (>15% under target) · 3On target (within ±5%) · 3Priced very high (>15% over target) · 4
Mythical Mountain Map
44% aligned · 9 countries
Priced very low (>15% under target) · 2On target (within ±5%) · 4Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
Coin Doubler
44% aligned · 9 countries
Priced very low (>15% under target) · 2On target (within ±5%) · 4Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
7,500 Coins
29% aligned · 7 countries
Priced very low (>15% under target) · 3On target (within ±5%) · 2Priced very high (>15% over target) · 2
15 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Australia Strongly underpriced | -99% |
India Strongly underpriced | -98% |
Canada Strongly underpriced | -86% |
Mexico Strongly underpriced | -82% |
Brazil Strongly underpriced | -81% |
Japan Strongly underpriced | -79% |
France Strongly underpriced | -23% |
Germany Strongly underpriced | -17% |
United Kingdom Strongly overpriced | +16% |
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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