🇺🇸Biggest overprice: United States of America
Pricing here is roughly 36% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
21/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 51 products and 10 countries
Off-target
79
79% of prices checked
Avg deviation
42.4%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
54
Moderately underpriced
3
Well aligned
21
Moderately overpriced
5
Strongly overpriced
17
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- United KingdomExtreme spread · far high & far low
- CanadaExtreme spread · far high & far low
- AustraliaExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- United States of AmericaModerate spread · 2 bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇯🇵Money on the table: Japan
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇺🇸Your biggest market: United States of America
United States of America is currently strongly overpriced (+36%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
79 of 100 price checks are off
That's 79% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 51 products
Your widely sold products, most markets off target first.
Battle Pass (Weekly)
10% aligned · 10 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 6
Special Offer 0399
40% aligned · 5 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 2Priced high (5-15% over target) · 1Priced very high (>15% over target) · 1
Special Offer 0199
0% aligned · 3 countries
Priced very low (>15% under target) · 3
Crate of Gold
60% aligned · 5 countries
On target (within ±5%) · 3Priced very high (>15% over target) · 2
Handful of Gold
60% aligned · 5 countries
On target (within ±5%) · 3Priced very high (>15% over target) · 2
46 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Japan Strongly underpriced | -99% |
United Kingdom Strongly underpriced | -99% |
Australia Strongly underpriced | -99% |
India Strongly underpriced | -98% |
Mexico Strongly underpriced | -97% |
Brazil Strongly underpriced | -86% |
France Strongly underpriced | -85% |
Germany Strongly underpriced | -43% |
United States of America Strongly overpriced | +36% |
Canada Strongly underpriced | -31% |
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- Mapped to real App Store tiers
- Revenue-impact estimate
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