🇯🇵Money on the table: Japan
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
68/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're pricing buyers out at the top end.
32 of your 54 prices sit above their local optimum, pricing buyers out at the top end. Another 9 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 7 of the 9 markets in this preview.
In India, it's well over its local optimum.
Prices checked
54
4 products, 10 countries
Off-target
41
76% of prices
Avg deviation
21.5%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
0
Below optimum
9
Near optimum
13
Above optimum
20
Far above optimum
12
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Australia Far above optimum | Locked |
United Kingdom Far above optimum | Locked |
Mexico Far above optimum | Locked |
Japan Below optimum | Locked |
Germany Above optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 10 markets.
We cover 175+ storefronts for customers.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
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More in this audit
Markets where pricing pulls in different directions8 markets pull in different directions8 markets pull in different directions
Markets where pricing pulls in different directions
8 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaWide spread · pulled both ways
- GermanyWide spread · pulled both ways
- FranceWide spread · pulled both ways
- United KingdomModerate spread · 3 bands, all above optimum
- JapanWide spread · pulled both ways
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out41 of 54 prices are off41 of 54 prices are off
What stands out
41 of 54 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
41 of 54 prices are off
That's 76% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown4 products · 24% of price checks near optimum4 products · 24% of price checks near optimum
Product breakdown
4 products · 24% of price checks near optimum
Per product
Across 4 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Pro
11% near optimum · 18 prices
Under its local optimum · 4Near its local optimum · 2Over its local optimum · 7Well over its local optimum · 5
Pro (Yearly)
11% near optimum · 18 prices
Under its local optimum · 4Near its local optimum · 2Over its local optimum · 7Well over its local optimum · 5
Basic (Yearly)
44% near optimum · 9 prices
Under its local optimum · 1Near its local optimum · 4Over its local optimum · 3Well over its local optimum · 1
Basic Subscription
56% near optimum · 9 prices
Near its local optimum · 5Over its local optimum · 3Well over its local optimum · 1
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