Pricing Intelligence Report
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App Store
Issued August 11, 2026By MiravaRefreshed 4 days ago
Pricing Score
43/ 100

Your prices sit well away from what these markets carry.

Scored across 9 of your markets.

Off target

Your pricing is well off what these markets can carry.

66 of your 72 price checks sit above the range their markets carry. That prices buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are costing you money. The worst are ranked just below.

The verdict

Your worst price in India sits about 165% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
72
8 products, 10 countries
Off-target
66
92% of price checks
Avg deviation
57.2%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 72 price checks, not 80. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
0
Below range
0
In range
6
Above range
31
Far above range
35

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
India
Far above range
165%
Brazil
Far above range
127%
Mexico
Far above range
83%
Australia
Far above range
26%
Germany
Far above range
26%
Japan
Far above range
26%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • GermanyModerate spread · 3 bands, all above range
  • FranceModerate spread · 3 bands, all above range
  • AustraliaSubtle spread · neighbouring bands, all above range
  • CanadaSubtle spread · neighbouring bands, all above range
  • JapanSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 2 findings come from your own pricing data.

🇯🇵Your biggest market: Japan

Japan is far above range, about 26% past the top of the range. One tier here usually beats fixing a dozen smaller markets.

66 of 72 price checks are off

That's 92% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 8 products

Your widely sold products, most price checks off target first.

120 mins

0% in range · 9 price checks
Over what the market carries · 4Well over what the market carries · 5

Pro (Bi-Annual)

0% in range · 9 price checks
Over what the market carries · 6Well over what the market carries · 3

6,000 mins

0% in range · 9 price checks
Over what the market carries · 5Well over what the market carries · 4

3,000 mins

0% in range · 9 price checks
Over what the market carries · 2Well over what the market carries · 7

Pro (Monthly)

11% in range · 9 price checks
Inside the range the market carries · 1Over what the market carries · 4Well over what the market carries · 4
3 more products in this audit.
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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