🇦🇺Biggest overprice: Australia
Its worst price sits about 18% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
South China Morning Post: News
The South China Morning Post (SCMP) has been the most authoritative voice reporting on China and Asia for more than a century. As Hong Kong’s English-language newspaper of record, our international team of Asia experts, reporters,…
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Pricing Score
77/ 100
Your prices sit close to what these markets carry.
Scored across 8 of your markets.
On trackYour pricing is holding up well across markets.
11 of your 64 price checks sit below the range their markets carry. Another 17 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in Japan sits about 23% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers.
Countries audited
9
of 175+ worldwide
Price checks
64
6 products, 9 countries
Off-target
28
44% of price checks
Avg deviation
12.4%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
2
Below range
9
In range
36
Above range
17
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Japan Far below range | 23% |
Australia Above range | 18% |
Mexico Above range | 12% |
Brazil Below range | 11% |
Germany Below range | 8% |
France Below range | 8% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanModerate spread · 3 bands, all below range
- AustraliaSubtle spread · neighbouring bands, all above range
- BrazilSubtle spread · neighbouring bands, all below range
- GermanySubtle spread · neighbouring bands, all below range
- FranceSubtle spread · neighbouring bands, all below range
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇭🇰Your biggest market: Hong Kong
We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.
28 of 64 price checks are off
That's 44% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 6 products
Your widely sold products, most price checks off target first.
All Digital Access - Yearly
50% in range · 24 price checks
Well under what the market carries · 1Under what the market carries · 5Inside the range the market carries · 12Over what the market carries · 6
All Digital Access - Monthly 2
38% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 2
All Digital Access - Monthly 1
50% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 4Over what the market carries · 2
PLUS - Monthly
63% in range · 8 price checks
Inside the range the market carries · 5Over what the market carries · 3
PLUS (Yearly)
75% in range · 8 price checks
Inside the range the market carries · 6Over what the market carries · 2
1 more product in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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