🇫🇷Money on the table: France
Its worst price sits about 7% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
69/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're pricing buyers out at the top end.
27 of your 48 prices sit above their local optimum, pricing buyers out at the top end. Another 6 sit below their own, likely revenue you're not collecting. Your biggest gap: India, 560% over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 560% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
48
7 products, 10 countries
Off-target
33
69% of prices
Avg deviation
84.0%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We checked 48 prices, not 70. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
6
Near optimum
15
Above optimum
15
Far above optimum
12
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 560% |
Brazil Far above optimum | 421% |
France Below optimum | 7% |
United Kingdom Above optimum | 6% |
Australia Above optimum | 4% |
Canada Below optimum | 4% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
These 3 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaSubtle spread · neighbouring bands, all below optimum
- FranceSubtle spread · neighbouring bands, all below optimum
- MexicoSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 2 findings come from your own pricing data.
33 of 48 prices are off
That's 69% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 7 products
Your widely sold products, most prices outside their optimum band first.
Premium Access
0% near optimum · 12 prices
Well over its local optimum · 12
Premium Access · Yearly
33% near optimum · 6 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 3
Premium Access · Yearly (2)
33% near optimum · 6 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 3
Premium Access · Yearly (3)
33% near optimum · 6 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 3
Premium Access · Every 7 days
50% near optimum · 6 prices
Under its local optimum · 1Near its local optimum · 3Over its local optimum · 2
2 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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