Pricing Intelligence Report
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App Store
Issued May 22, 2026By MiravaBaseline USA · USDRefreshed May 22, 2026
Pricing Score
10/ 100
Off target

Your prices are off in most of the markets we checked.

That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.

Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.

The verdict

You're leaving money on the table in several markets.

A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.

Countries audited
10
of 175+ worldwide
Prices checked
40
Across 1 product and 10 countries
Off-target
36
90% of prices checked
Avg deviation
43.9%
vs the local target price

How your prices stack up

vs the local target price
Strongly underpriced
20
Moderately underpriced
6
Well aligned
4
Moderately overpriced
2
Strongly overpriced
8
Inconsistency check

Markets where pricing pulls in different directions

These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.

  • BrazilExtreme spread · far high & far low
  • AustraliaExtreme spread · far high & far low
  • United KingdomExtreme spread · far high & far low
  • IndiaExtreme spread · far high & far low
  • MexicoWide spread · pulled both ways
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

Auto-derived from this report's data, not boilerplate.

🇫🇷Money on the table: France

You're priced about 79% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.

36 of 40 price checks are off

That's 90% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.

Per product

Product breakdown

Premium Access

10% aligned · 40 countries
Priced very low (>15% under target) · 20Priced low (5-15% under target) · 6On target (within ±5%) · 4Priced high (5-15% over target) · 2Priced very high (>15% over target) · 8
Where you're off the most

Your worst-aligned markets

Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.

Your worst-aligned markets, showing each country, its price deviation from the local target, and its alignment band. Prices are available after you sign up.
MarketDeviation
France
Strongly underpriced
-79%
Germany
Strongly underpriced
-79%
Canada
Strongly underpriced
-77%
United States of America
Strongly underpriced
-75%
Mexico
Strongly underpriced
-75%
Japan
Strongly underpriced
-74%
Brazil
Strongly underpriced
-71%
Australia
Strongly underpriced
-71%
United Kingdom
Strongly underpriced
-71%
India
Strongly underpriced
-62%
Sign up to see the recommended price for each of these markets.
Unlock the full report

You're seeing 10 of 175+ countries.

Sign up free, connect your store, and see the recommended price for every market, mapped to real App Store price tiers. Push the changes live when you approve them.

  • Recommended price for every country
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Methodology · Local target prices derived from regional buying power, live exchange rates, and platform tier rulesGenerated by Mirava, automated regional pricing for app makers

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