🇦🇺Biggest overprice: Australia
Its worst price sits about 62% over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Sumlio: Expense & Budget
Understand your finances and reach your goals with ease. Sumlio simplifies money management by helping you track income, monitor expenses, and stick to your budget.
Pricing Score
64/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
26 of your 72 prices sit below their local optimum, likely revenue you're not collecting. Another 20 sit above their own, pricing buyers out at the top end. Your biggest gap: India, 69% under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 69% under its optimum band.
A small nudge up usually lifts ARPU without losing customers. 3 more markets have a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
72
8 products, 10 countries
Off-target
46
64% of prices
Avg deviation
26.9%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 72 prices, not 80. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
16
Below optimum
10
Near optimum
26
Above optimum
10
Far above optimum
10
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far below optimum | 69% |
Australia Far above optimum | 62% |
Brazil Far below optimum | 44% |
Canada Far above optimum | 21% |
Japan Below optimum | 17% |
Germany Above optimum | 10% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaWide spread · pulled both ways
- JapanWide spread · pulled both ways
- GermanySubtle spread · neighbouring bands, all above optimum
- FranceSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇵🇹Your biggest market: Portugal
We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.
46 of 72 prices are off
That's 64% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 8 products
Your widely sold products, most prices outside their optimum band first.
Sumlio Pro
22% near optimum · 9 prices
Well under its local optimum · 2Near its local optimum · 2Over its local optimum · 3Well over its local optimum · 2
Sumlio Pro · Monthly
22% near optimum · 9 prices
Well under its local optimum · 2Near its local optimum · 2Over its local optimum · 3Well over its local optimum · 2
Sumlio Pro · Yearly
33% near optimum · 9 prices
Well under its local optimum · 2Near its local optimum · 3Over its local optimum · 3Well over its local optimum · 1
Sumlio Pro · Yearly (2)
33% near optimum · 9 prices
Well under its local optimum · 2Under its local optimum · 2Near its local optimum · 3Over its local optimum · 1Well over its local optimum · 1
Sumlio Pro · Monthly (2)
44% near optimum · 9 prices
Well under its local optimum · 2Under its local optimum · 2Near its local optimum · 4Well over its local optimum · 1
3 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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