436 of 495 price checks are off
That's 88% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
Surfshark VPN: Fast VPN App
Surfshark VPN delivers private, secure, and fast browsing protection through powerful encryption, high-speed 10 Gbps servers, and helpful scam-protection tools such as dark web monitoring, personal data masking, web content blocker, and…
App Storesurfshark.com
Pricing Score
53/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
2 of your 495 price checks sit below the range their markets carry. Another 434 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 436 of your 495 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 198% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
495
55 products, 10 countries
Off-target
436
88% of price checks
Avg deviation
36.3%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 495 price checks, not 550. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
2
In range
59
Above range
288
Far above range
146
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 198% |
Brazil Far above range | 138% |
Australia Far above range | 133% |
Japan Far above range | 130% |
Germany Far above range | 110% |
France Far above range | 106% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaWide spread · pulled both ways
- FranceModerate spread · 3 bands, all above range
- United KingdomModerate spread · 3 bands, all above range
- JapanModerate spread · 3 bands, all above range
- MexicoModerate spread · 3 bands, all above range
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
This finding comes from your own pricing data.
The full report pairs every finding with the exact price to set.
Per product
Across 55 products
Your widely sold products, most price checks off target first.
1 Month of Unlimited VPN! · Monthly
0% in range · 9 price checks
Over what the market carries · 6Well over what the market carries · 3
1 Month
0% in range · 9 price checks
Over what the market carries · 7Well over what the market carries · 2
Surfshark One Subscription · Monthly (2)
0% in range · 9 price checks
Over what the market carries · 5Well over what the market carries · 4
1 Month of Unlimited VPN! · Monthly (4)
0% in range · 9 price checks
Over what the market carries · 7Well over what the market carries · 2
Surfshark One Subscription · Monthly (3)
0% in range · 9 price checks
Over what the market carries · 5Well over what the market carries · 4
50 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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