🇧🇷Money on the table: Brazil
Its worst price sits about 68% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Switching Heroes
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Pricing Score
44/ 100
Most of your prices are well off their local optimum.
Scored across 9 of your markets.
Off targetMost of your prices are off their optimum band.
1076 of your 1516 prices sit above their local optimum, pricing buyers out at the top end. Another 333 sit below their own, likely revenue you're not collecting. Your biggest gap: India, 554% over its optimum band.
1409 of your 1516 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 554% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
1516
389 products, 10 countries
Off-target
1409
93% of prices
Avg deviation
47.3%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 1516 prices, not 3890. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
279
Below optimum
54
Near optimum
107
Above optimum
625
Far above optimum
451
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 554% |
Mexico Far above optimum | 85% |
Brazil Far below optimum | 68% |
Australia Far above optimum | 55% |
France Far below optimum | 28% |
Germany Far above optimum | 27% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaWide spread · pulled both ways
- FranceExtreme spread · far high & far low
- JapanModerate spread · 3 bands, all above optimum
- GermanyModerate spread · 3 bands, all above optimum
- MexicoWide spread · pulled both ways
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇰🇷Your biggest market: Republic of Korea
We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.
1409 of 1516 prices are off
That's 93% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 389 products
Your widely sold products, most prices outside their optimum band first.
hero growth package
0% near optimum · 9 prices
Well under its local optimum · 1Over its local optimum · 5Well over its local optimum · 3
Ad Removal Pack
0% near optimum · 9 prices
Well under its local optimum · 1Over its local optimum · 2Well over its local optimum · 6
Beginner Hero Escape Pack!
0% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 1Over its local optimum · 4Well over its local optimum · 3
Vacation Week Package #1
0% near optimum · 9 prices
Well under its local optimum · 1Over its local optimum · 4Well over its local optimum · 4
Super special package 1-1
0% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 1Over its local optimum · 4Well over its local optimum · 3
384 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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