🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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Pricing Score
32/ 100
Most of your prices are well off their local optimum.
Scored across 9 of your markets.
Off targetMost of your prices are off their optimum band.
508 of your 583 prices sit above their local optimum, pricing buyers out at the top end. Another 2 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
510 of your 583 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 7 more markets sit outside their range.
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Countries audited
10
of 175+ worldwide
Prices checked
583
176 products, 10 countries
Off-target
510
87% of prices
Avg deviation
55.2%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 583 prices, not 1760. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
2
Near optimum
73
Above optimum
174
Far above optimum
334
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far above optimum |
Brazil Far above optimum |
Mexico Far above optimum |
Australia Far above optimum |
Japan Far above optimum |
Germany Far above optimum |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- United KingdomWide spread · pulled both ways
- CanadaWide spread · pulled both ways
- MexicoSubtle spread · neighbouring bands, all above optimum
- GermanySubtle spread · neighbouring bands, all above optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 2 findings come from your own pricing data.
510 of 583 prices are off
That's 87% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 176 products
Your widely sold products, most prices outside their optimum band first.
500 Coins
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
1000 Coins
0% near optimum · 9 prices
Over its local optimum · 6Well over its local optimum · 3
300 Coins
0% near optimum · 9 prices
Over its local optimum · 4Well over its local optimum · 5
Subscription · Every 7 days (15)
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
2000 Coins
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 4Well over its local optimum · 4
171 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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