🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 9 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
59/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're pricing buyers out at the top end.
270 of your 376 prices sit above their local optimum, pricing buyers out at the top end. Another 15 sit below their own, likely revenue you're not collecting. Your biggest gap: Mexico, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in all 8 markets in this preview.
In Mexico, it's well over its local optimum.
Prices checked
376
56 products, 9 countries
Off-target
285
76% of prices
Avg deviation
34.2%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 8 of your 9 markets.
How your prices stack up
Far below optimum
1
Below optimum
14
Near optimum
91
Above optimum
139
Far above optimum
131
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Mexico Far above optimum | Locked |
United Kingdom Far above optimum | Locked |
Japan Far above optimum | Locked |
Brazil Far above optimum | Locked |
Australia Far above optimum | Locked |
France Far above optimum | Locked |
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 9 markets.
We cover 175+ storefronts for customers.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions8 markets pull in different directions8 markets pull in different directions
Markets where pricing pulls in different directions
8 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 6 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- FranceWide spread · pulled both ways
- United KingdomWide spread · pulled both ways
- JapanWide spread · pulled both ways
- MexicoWide spread · pulled both ways
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out285 of 376 prices are off285 of 376 prices are off
What stands out
285 of 376 prices are off
Findings
What stands out
All 2 findings come from your own pricing data.
285 of 376 prices are off
That's 76% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown56 products · 24% of price checks near optimum56 products · 24% of price checks near optimum
Product breakdown
56 products · 24% of price checks near optimum
Per product
Across 56 products
Your widely sold products, most prices outside their optimum band first.
Certificate - English A2
0% near optimum · 7 prices
Over its local optimum · 5Well over its local optimum · 2
Certificate - English B1
0% near optimum · 7 prices
Over its local optimum · 5Well over its local optimum · 2
Certificate - English C1
0% near optimum · 7 prices
Over its local optimum · 5Well over its local optimum · 2
Certificate - English B2
0% near optimum · 7 prices
Over its local optimum · 5Well over its local optimum · 2
Certificate - English C1 (2)
0% near optimum · 7 prices
Over its local optimum · 3Well over its local optimum · 4
51 more products in this audit.
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