🇮🇳Biggest overprice: India
Pricing here is roughly 311% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
12/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're priced too high in a lot of places.
Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 5 products and 10 countries
Off-target
88
88% of prices checked
Avg deviation
55.9%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
27
Moderately underpriced
6
Well aligned
12
Moderately overpriced
6
Strongly overpriced
49
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- GermanyExtreme spread · far high & far low
- CanadaExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇺🇸Your biggest market: United States of America
United States of America is currently strongly overpriced (+167%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
88 of 100 price checks are off
That's 88% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 5 products
Your widely sold products, most markets off target first.
Yearly premium
13% aligned · 47 countries
Priced very low (>15% under target) · 22On target (within ±5%) · 6Priced high (5-15% over target) · 1Priced very high (>15% over target) · 18
Weekly premium
13% aligned · 23 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 2On target (within ±5%) · 3Priced high (5-15% over target) · 3Priced very high (>15% over target) · 13
Monthly premium
10% aligned · 20 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 2On target (within ±5%) · 2Priced very high (>15% over target) · 14
Pro Version
11% aligned · 9 countries
Priced low (5-15% under target) · 2On target (within ±5%) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 4
1 more product in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
India Strongly overpriced | +311% |
Australia Strongly overpriced | +231% |
United Kingdom Strongly overpriced | +208% |
Mexico Strongly overpriced | +201% |
Japan Strongly overpriced | +195% |
United States of America Strongly overpriced | +167% |
Brazil Strongly overpriced | +154% |
France Strongly overpriced | +150% |
Germany Strongly overpriced | +150% |
Canada Strongly overpriced | +130% |
Sign up to see the recommended price for each of these markets.
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You're seeing 10 of 175+ countries.
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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