🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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Pricing Score
49/ 100
Most of your prices are well off their local optimum.
Scored across 9 of your markets.
Off targetMost of your prices are off their optimum band.
36 of your 45 prices sit above their local optimum, pricing buyers out at the top end. Another 5 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
41 of your 45 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 6 more markets sit outside their range.
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Countries audited
10
of 175+ worldwide
Prices checked
45
5 products, 10 countries
Off-target
41
91% of prices
Avg deviation
49.7%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 45 prices, not 50. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
5
Near optimum
4
Above optimum
15
Far above optimum
21
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far above optimum |
Brazil Far above optimum |
Mexico Far above optimum |
Japan Far above optimum |
Australia Far above optimum |
Germany Far above optimum |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- GermanyWide spread · pulled both ways
- FranceWide spread · pulled both ways
- IndiaWide spread · pulled both ways
- United KingdomWide spread · pulled both ways
- AustraliaSubtle spread · neighbouring bands, all above optimum
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 2 findings come from your own pricing data.
41 of 45 prices are off
That's 91% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 5 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Premium lifetime supporter
0% near optimum · 9 prices
Over its local optimum · 4Well over its local optimum · 5
Premium yearly supporter
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3
Premium quarterly supporter
11% near optimum · 9 prices
Under its local optimum · 3Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 3
Premium monthly supporter
11% near optimum · 9 prices
Under its local optimum · 2Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 4
Premium supporter - 6 months
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 6
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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