🇦🇺Biggest overprice: Australia
Its worst price sits about 39% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
72/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
102 of your 559 price checks sit below the range their markets carry. Another 242 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 344 of your 559 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Mexico sits about 47% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 3 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
559
77 products, 9 countries
Off-target
344
62% of price checks
Avg deviation
18.9%
vs the local target price
1 country couldn't be analyzed — we don't have a Mirava Index or live exchange rate for it yet, so it's left out of the scores above rather than guessed at.
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 559 price checks, not 693. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
30
Below range
72
In range
215
Above range
142
Far above range
100
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Mexico Far below range | 47% |
Australia Far above range | 39% |
India Far above range | 38% |
Canada Far below range | 23% |
Germany Below range | 8% |
France Below range | 8% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- IndiaWide spread · pulled both ways
- MexicoWide spread · pulled both ways
- CanadaModerate spread · 3 bands, all below range
- AustraliaSubtle spread · neighbouring bands, all above range
- FranceSubtle spread · neighbouring bands, all below range
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇩🇪Your biggest market: Germany
Germany is below range, about 8% past the bottom of the range. One tier here usually beats fixing a dozen smaller markets.
344 of 559 price checks are off
That's 62% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 77 products
Your widely sold products, most price checks off target first.
Usain Bolt
25% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 1Well over what the market carries · 2
Handful of Gems
25% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 1Well over what the market carries · 2
Handful of Coins
25% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 1Well over what the market carries · 2
Bruce Lee
25% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 1Well over what the market carries · 2
Ad Removal
25% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 3Inside the range the market carries · 2Over what the market carries · 2
72 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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