🇲🇽Money on the table: Mexico
Its worst price sits about 64% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
The Australian
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Pricing Score
61/ 100
Based on 3 markets, so read it as a first look.
Room to improveThere's real money sitting in your pricing gaps.
2 of your 30 price checks sit below the range their markets carry. Another 18 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 20 of your 30 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 68% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
Countries audited
4
of 175+ worldwide
Price checks
30
4 products, 4 countries
Off-target
20
67% of price checks
Avg deviation
28.6%
vs the local target price
Countries audited counts all 4 markets we analyzed. The score above covers the 3 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
1
Below range
1
In range
10
Above range
7
Far above range
11
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 4 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 68% |
Mexico Far below range | 64% |
Australia Far above range | 39% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 3 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above range
- MexicoModerate spread · 3 bands, all below range
- IndiaSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇦🇺Your biggest market: Australia
Australia is far above range, about 39% past the top of the range. One tier here usually beats fixing a dozen smaller markets.
20 of 30 price checks are off
That's 67% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 4 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
The Australian Monthly
39% in range · 18 price checks
Under what the market carries · 1Inside the range the market carries · 7Over what the market carries · 5Well over what the market carries · 5
The Australian Yearly
33% in range · 6 price checks
Inside the range the market carries · 2Over what the market carries · 1Well over what the market carries · 3
The Australian App
0% in range · 3 price checks
Well under what the market carries · 1Well over what the market carries · 2
App
33% in range · 3 price checks
Inside the range the market carries · 1Over what the market carries · 1Well over what the market carries · 1
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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