191 of 254 price checks are off
That's 75% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
The Telegraph: UK & World News
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App Storetelegraph.co.uk
Pricing Score
49/ 100
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off targetYour pricing is well off what these markets can carry.
18 of your 254 price checks sit below the range their markets carry. Another 173 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 191 of your 254 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in India sits about 143% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
254
123 products, 10 countries
Off-target
191
75% of price checks
Avg deviation
65.6%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 254 price checks, not 1230. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
18
In range
63
Above range
49
Far above range
124
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 143% |
Brazil Far above range | 134% |
Mexico Far above range | 82% |
United Kingdom Far above range | 69% |
Australia Far above range | 52% |
Germany Far above range | 26% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- FranceModerate spread · 3 bands, all above range
- United KingdomModerate spread · 3 bands, all above range
- GermanyModerate spread · 3 bands, all above range
- CanadaWide spread · pulled both ways
- BrazilSubtle spread · neighbouring bands, all above range
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
This finding comes from your own pricing data.
The full report pairs every finding with the exact price to set.
Per product
Across 123 products
Your widely sold products, most price checks off target first.
Telegraph App Digital 2024
0% in range · 9 price checks
Over what the market carries · 4Well over what the market carries · 5
Telegraph Puzzles add-on
0% in range · 9 price checks
Over what the market carries · 4Well over what the market carries · 5
Telegraph Puzzles Subscription
0% in range · 9 price checks
Over what the market carries · 3Well over what the market carries · 6
Telegraph for iPad
11% in range · 9 price checks
Inside the range the market carries · 1Over what the market carries · 4Well over what the market carries · 4
The Telegraph App · Monthly
11% in range · 9 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 5
118 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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