🇨🇦Money on the table: Canada
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 10 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
54/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're pricing buyers out at the top end.
277 of your 389 prices sit above their local optimum, pricing buyers out at the top end. Another 31 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 7 of the 9 markets in this preview.
In India, it's well over its local optimum.
Prices checked
389
63 products, 10 countries
Off-target
308
79% of prices
Avg deviation
31.9%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
Nothing changes in your store. You review every recommendation first and push it live only when you approve.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
8
Below optimum
23
Near optimum
81
Above optimum
176
Far above optimum
101
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Far above optimum | Locked |
Mexico Far above optimum | Locked |
France Far above optimum | Locked |
Canada Far below optimum | Locked |
United Kingdom Far above optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Your full report, free
This free report covers 10 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions9 markets pull in different directions9 markets pull in different directions
Markets where pricing pulls in different directions
9 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 6 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- FranceExtreme spread · far high & far low
- GermanyExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- JapanWide spread · pulled both ways
- United KingdomWide spread · pulled both ways
4 more markets show the same drift in this preview.
A free account shows your own price next to each market's optimum band.
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What stands out308 of 389 prices are off308 of 389 prices are off
What stands out
308 of 389 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇹🇼Your biggest market: Taiwan
We didn't get pricing data for this storefront. Connect your store accounts and we'll score it with the rest.
308 of 389 prices are off
That's 79% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown63 products · 21% of price checks near optimum63 products · 21% of price checks near optimum
Product breakdown
63 products · 21% of price checks near optimum
Per product
Across 63 products
Your widely sold products, most prices outside their optimum band first.
Annual VIP · Yearly
11% near optimum · 9 prices
Well under its local optimum · 3Under its local optimum · 1Near its local optimum · 1Over its local optimum · 4
Annual VIP · Yearly (2)
11% near optimum · 9 prices
Under its local optimum · 1Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 2
Quarterly VIP · Every 3 months (2)
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 4Well over its local optimum · 4
Annual VIP · Yearly (4)
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 3Well over its local optimum · 5
Annual VIP PLUS · Yearly
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3
58 more products in this audit.
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