🇨🇦Money on the table: Canada
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 7 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
68/ 100
Most of your prices miss their local optimum.
Scored across 6 of your markets.
Room to improveYou're leaving money on the table.
14 of your 24 prices sit below their local optimum, likely revenue you're not collecting. Another 5 sit above their own, pricing buyers out at the top end. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too low in 3 of the 6 markets in this preview.
Priced above the band, buyers quietly drop off at the top end. One more market sits outside its range.
Prices checked
24
7 products, 7 countries
Off-target
19
79% of prices
Avg deviation
19.1%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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3 countries couldn't be analyzed. We don't have a Mirava Index or live exchange rate for them yet, so they're left out of the scores above rather than guessed at.
Scored across 6 of your 7 markets.
How your prices stack up
Far below optimum
3
Below optimum
11
Near optimum
5
Above optimum
4
Far above optimum
1
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 7 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Canada Far below optimum | Locked |
United Kingdom Below optimum | Locked |
Australia Below optimum | Locked |
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Unlock the full report
This free report covers 7 markets.
We cover 175+ storefronts for customers.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
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More in this audit
Markets where pricing pulls in different directions4 markets pull in different directions4 markets pull in different directions
Markets where pricing pulls in different directions
4 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- IndiaExtreme spread · far high & far low
- CanadaModerate spread · 3 bands, all below optimum
- AustraliaWide spread · pulled both ways
- United KingdomWide spread · pulled both ways
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out19 of 24 prices are off19 of 24 prices are off
What stands out
19 of 24 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
19 of 24 prices are off
That's 79% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown7 products · 21% of price checks near optimum7 products · 21% of price checks near optimum
Product breakdown
7 products · 21% of price checks near optimum
Per product
Across 7 products
Your widely sold products, most prices outside their optimum band first.
Monthly Membership
0% near optimum · 4 prices
Well under its local optimum · 2Under its local optimum · 2
Annual Membership
0% near optimum · 4 prices
Well under its local optimum · 1Under its local optimum · 3
Bonobo Bundle (Annual)
0% near optimum · 4 prices
Under its local optimum · 3Over its local optimum · 1
Bonobo Bundle (Annual Family)
0% near optimum · 4 prices
Under its local optimum · 3Over its local optimum · 1
Bonobo Bundle (Lifetime)
25% near optimum · 4 prices
Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 1
2 more products in this audit.
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