🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
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Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improve16 of your 24 price checks sit below the range their markets carry. That's revenue left on the table.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are where the money is. The biggest gaps are just below.
A small nudge up usually lifts ARPU without losing customers. 3 more markets have a price this far out.
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 24 price checks, not 30. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far below range | 54% |
Japan Far below range | 34% |
Mexico Far below range | 34% |
India Far below range | 28% |
France Below range | 7% |
Canada Below range | 6% |
These 2 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
All 2 findings come from your own pricing data.
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
That's 67% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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