🇨🇦Money on the table: Canada
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 8 markets. Create a free account to run the same check on your full catalog.
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Not your app? Run a free audit on yoursPricing Score
64/ 100
Most of your prices miss their local optimum.
Scored across 7 of your markets.
Room to improveYou're pricing buyers out at the top end.
28 of your 43 prices sit above their local optimum, pricing buyers out at the top end. Another 3 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 4 of the 7 markets in this preview.
In India, it's well over its local optimum.
Prices checked
43
12 products, 8 countries
Off-target
31
72% of prices
Avg deviation
29.2%
vs the local target price
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2 countries couldn't be analyzed. We don't have a Mirava Index or live exchange rate for them yet, so they're left out of the scores above rather than guessed at.
Scored across 7 of your 8 markets.
How your prices stack up
Far below optimum
1
Below optimum
2
Near optimum
12
Above optimum
16
Far above optimum
12
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 8 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Far above optimum | Locked |
Australia Far above optimum | Locked |
Canada Far below optimum | Locked |
Mexico Below optimum | Locked |
United Kingdom Above optimum | Locked |
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Your full report, free
This free report covers 8 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions4 markets pull in different directions4 markets pull in different directions
Markets where pricing pulls in different directions
4 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above optimum
- CanadaModerate spread · 3 bands, all below optimum
- MexicoWide spread · pulled both ways
- United KingdomSubtle spread · neighbouring bands, all above optimum
A free account shows your own price next to each market's optimum band.
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What stands out31 of 43 prices are off31 of 43 prices are off
What stands out
31 of 43 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
31 of 43 prices are off
That's 72% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown12 products · 28% of price checks near optimum12 products · 28% of price checks near optimum
Product breakdown
12 products · 28% of price checks near optimum
Per product
Across 12 products
Your widely sold products, most prices outside their optimum band first.
Super Special Offer 3
20% near optimum · 5 prices
Near its local optimum · 1Over its local optimum · 3Well over its local optimum · 1
Mound of Gold
0% near optimum · 4 prices
Under its local optimum · 1Over its local optimum · 2Well over its local optimum · 1
Some Gold
0% near optimum · 4 prices
Well under its local optimum · 1Over its local optimum · 1Well over its local optimum · 2
Pile of Gold
25% near optimum · 4 prices
Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 1
Heap of Gold
25% near optimum · 4 prices
Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 1
7 more products in this audit.
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