🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
TP-Link Deco
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App Store
Pricing Score
49/ 100
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off targetYour pricing is well off what these markets can carry.
4 of your 133 price checks sit below the range their markets carry. Another 121 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 125 of your 133 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in India sits about 165% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
133
15 products, 10 countries
Off-target
125
94% of price checks
Avg deviation
51.7%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 133 price checks, not 150. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
4
In range
8
Above range
53
Far above range
68
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 165% |
Brazil Far above range | 93% |
Mexico Far above range | 83% |
Japan Far above range | 27% |
Germany Far above range | 26% |
Australia Far above range | 26% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanWide spread · pulled both ways
- AustraliaModerate spread · 3 bands, all above range
- CanadaWide spread · pulled both ways
- GermanyModerate spread · 3 bands, all above range
- FranceModerate spread · 3 bands, all above range
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
125 of 133 price checks are off
That's 94% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 15 products
Your widely sold products, most price checks off target first.
Security+ Monthly
0% in range · 9 price checks
Over what the market carries · 2Well over what the market carries · 7
Adv Parental Controls Monthly · Monthly
0% in range · 9 price checks
Over what the market carries · 4Well over what the market carries · 5
Adv Parental Controls Yearly · Yearly
0% in range · 9 price checks
Over what the market carries · 4Well over what the market carries · 5
Security+
0% in range · 9 price checks
Over what the market carries · 4Well over what the market carries · 5
Adv Parental Controls Monthly · Monthly (2)
0% in range · 9 price checks
Over what the market carries · 4Well over what the market carries · 5
10 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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