🇧🇷Money on the table: Brazil
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
68/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're leaving money on the table.
38 of your 80 prices sit below their local optimum, likely revenue you're not collecting. Another 20 sit above their own, pricing buyers out at the top end. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too low in 6 of the 8 markets in this preview.
Priced above the band, buyers quietly drop off at the top end. 5 more markets sit outside their range.
Prices checked
80
21 products, 10 countries
Off-target
58
73% of prices
Avg deviation
25.9%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 8 of your 10 markets.
How your prices stack up
Far below optimum
18
Below optimum
20
Near optimum
22
Above optimum
11
Far above optimum
9
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Far below optimum | Locked |
Canada Far below optimum | Locked |
United Kingdom Far above optimum | Locked |
France Far below optimum | Locked |
Mexico Far below optimum | Locked |
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 10 markets.
We cover 175+ storefronts for customers.
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- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions8 markets pull in different directions8 markets pull in different directions
Markets where pricing pulls in different directions
8 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 6 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- CanadaWide spread · pulled both ways
- MexicoWide spread · pulled both ways
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out58 of 80 prices are off58 of 80 prices are off
What stands out
58 of 80 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇩🇪Your biggest market: Germany
Every price we read in Germany is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
58 of 80 prices are off
That's 73% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown21 products · 28% of price checks near optimum21 products · 28% of price checks near optimum
Product breakdown
21 products · 28% of price checks near optimum
Per product
Across 21 products
Your widely sold products, most prices outside their optimum band first.
Pro 12 Months
25% near optimum · 8 prices
Well under its local optimum · 3Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1
Pro Monthly · Monthly
0% near optimum · 6 prices
Well under its local optimum · 1Under its local optimum · 5
Pro 12 Months · Yearly
17% near optimum · 6 prices
Well under its local optimum · 2Under its local optimum · 3Near its local optimum · 1
6 Months · Every 6 months
17% near optimum · 6 prices
Well under its local optimum · 2Under its local optimum · 3Near its local optimum · 1
Academy 12 months
50% near optimum · 8 prices
Under its local optimum · 1Near its local optimum · 4Over its local optimum · 2Well over its local optimum · 1
16 more products in this audit.
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