Pricing Intelligence Report
True Heritage & Ancestry: EDNA icon

True Heritage & Ancestry: EDNA

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Issued June 18, 2026By MiravaBaseline USA · USDRefreshed 5 days ago
The verdict

You're priced too high in a lot of places.

Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.

Countries audited
10
of 175+ worldwide
Prices checked
100
Across 17 products and 10 countries
Off-target
74
74% of prices checked
Avg deviation
573.5%
vs the local target price

How your prices stack up

vs the local target price
Strongly underpriced
20
Moderately underpriced
6
Well aligned
26
Moderately overpriced
21
Strongly overpriced
27
Inconsistency check

Markets where pricing pulls in different directions

These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.

  • CanadaExtreme spread · far high & far low
  • MexicoExtreme spread · far high & far low
  • FranceExtreme spread · far high & far low
  • GermanyExtreme spread · far high & far low
  • JapanExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

Auto-derived from this report's data, not boilerplate.

🇬🇧Biggest overprice: United Kingdom

Pricing here is roughly 70% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.

🇯🇵Money on the table: Japan

You're priced about 9269% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.

74 of 100 price checks are off

That's 74% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.

Per product

Across 17 products

Showing the 5 most off-target products with full country coverage. 12 more available.

1 Month AI Heritage Pro

19% aligned · 21 countries
On target (within ±5%) · 4Priced high (5-15% over target) · 3Priced very high (>15% over target) · 14

Phenotype Analysis Unlock

0% aligned · 3 countries
Priced very low (>15% under target) · 3

Past Life Unlock

0% aligned · 2 countries
Priced very low (>15% under target) · 1Priced very high (>15% over target) · 1

Scent of Your Lineage Unlock

0% aligned · 2 countries
Priced very low (>15% under target) · 2

Ancestral Migration Unlock

0% aligned · 2 countries
Priced very low (>15% under target) · 2
12 more products in this audit.
Sample

Country-by-country pricing

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Detailed pricing locked

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You're seeing 10 of 175+ countries.

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Methodology · Local target prices derived from regional buying power, live exchange rates, and platform tier rulesGenerated by Mirava, automated regional pricing for app makers

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