🇦🇺Biggest overprice: Australia
Its worst price sits about 72% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Truecaller: Premium Caller ID
With Truecaller, you can identify and block spam calls, search unknown numbers, and help protect your family with Family Protection. With Truecaller Travel eSIM, you can now stay connected worldwide with seamless mobile data while…
App Storetruecaller.com
Pricing Score
34/ 100
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off targetYour pricing is well off what these markets can carry.
65 of your 80 price checks sit below the range their markets carry. Another 2 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 67 of your 80 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in India sits about 84% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 8 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
80
12 products, 10 countries
Off-target
67
84% of price checks
Avg deviation
49.6%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 80 price checks, not 120. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
61
Below range
4
In range
13
Above range
0
Far above range
2
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far below range | 84% |
Brazil Far below range | 83% |
Mexico Far below range | 82% |
Australia Far above range | 72% |
Japan Far below range | 70% |
Germany Far below range | 68% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaExtreme spread · far high & far low
- CanadaExtreme spread · far high & far low
- FranceModerate spread · 3 bands, all below range
- GermanyModerate spread · 3 bands, all below range
- JapanModerate spread · 3 bands, all below range
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇮🇳Your biggest market: India
India is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
67 of 80 price checks are off
That's 84% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 12 products
Your widely sold products, most price checks off target first.
Truecaller Premium Monthly
0% in range · 24 price checks
Well under what the market carries · 24
Truecaller Premium Yearly
0% in range · 22 price checks
Well under what the market carries · 22
Truecaller Family Monthly
33% in range · 9 price checks
Well under what the market carries · 3Under what the market carries · 1Inside the range the market carries · 3Well over what the market carries · 2
Premium Gold
17% in range · 6 price checks
Well under what the market carries · 3Under what the market carries · 2Inside the range the market carries · 1
Truecaller Family Yearly
43% in range · 7 price checks
Well under what the market carries · 3Under what the market carries · 1Inside the range the market carries · 3
7 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
Free · No credit card
No spam. Just the link.