🇨🇦Money on the table: Canada
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
TrulyMadly: Indian MatchMaking
With over 90 Lakh active users, TrulyMadly is the best dating and matchmaking app in India that helps you find your partner. Connect with an Indian or NRI and view profiles, check trust scores, use sparks & play quizzes to know your match…
Pricing Score
39/ 100
Most of your prices are well off their local optimum.
Scored across 6 of your markets.
Off targetMost of your prices are off their optimum band.
414 of your 614 prices sit above their local optimum, pricing buyers out at the top end. Another 9 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
423 of your 614 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 4 more markets sit outside their range.
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Countries audited
7
of 175+ worldwide
Prices checked
614
208 products, 7 countries
Off-target
423
69% of prices
Avg deviation
37.0%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We checked 614 prices, not 1456. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
9
Near optimum
191
Above optimum
75
Far above optimum
339
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 7 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far above optimum |
Brazil Far above optimum |
Mexico Far above optimum |
Japan Far above optimum |
Australia Far above optimum |
Canada Below optimum |
Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanModerate spread · 3 bands, all above optimum
- CanadaWide spread · pulled both ways
- AustraliaModerate spread · 3 bands, all above optimum
- MexicoSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇮🇳Your biggest market: India
India is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
423 of 614 prices are off
That's 69% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 208 products
Your widely sold products, most prices outside their optimum band first.
1 month selectplus membership
17% near optimum · 6 prices
Near its local optimum · 1Over its local optimum · 1Well over its local optimum · 4
Pack of 50 Sparks
20% near optimum · 5 prices
Near its local optimum · 1Well over its local optimum · 4
12 months vip membership
20% near optimum · 5 prices
Under its local optimum · 1Near its local optimum · 1Over its local optimum · 1Well over its local optimum · 2
1 month vip membership
20% near optimum · 5 prices
Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 2
12 month selectplus membership · Yearly (2)
0% near optimum · 4 prices
Over its local optimum · 2Well over its local optimum · 2
203 more products in this audit.
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Unlock the full report
You're seeing all 7 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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