🇯🇵Money on the table: Japan
Its worst price sits about 36% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Turn-Up
Indicate your favorite artists, songs, music genres and create your blind tests, the algorithm takes care of the rest! All you have to do is fill in your descriptions, there are also music-oriented prompts to guide you if you lack…
App Store
Pricing Score
55/ 100
Every price check we scored sits away from what its market carries.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
15 of your 104 price checks sit below the range their markets carry. Another 89 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. All of your price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Brazil sits about 554% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 3 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
104
69 products, 10 countries
Off-target
104
100% of price checks
Avg deviation
50.5%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 104 price checks, not 690. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
12
Below range
3
In range
0
Above range
53
Far above range
36
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far above range | 554% |
Mexico Far above range | 102% |
Japan Far below range | 36% |
Australia Far above range | 32% |
Canada Above range | 18% |
United Kingdom Above range | 13% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
This market doesn't have one pricing story. Its products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.
- IndiaWide spread · pulled both ways
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
104 of 104 price checks are off
That's 100% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 69 products
Your widely sold products, most price checks off target first.
Pacote de 3 rewinds
0% in range · 4 price checks
Over what the market carries · 2Well over what the market carries · 2
Turn Up + 1 month - Promo · Monthly
0% in range · 3 price checks
Over what the market carries · 1Well over what the market carries · 2
Subscription 1 week · Every 7 days
0% in range · 3 price checks
Over what the market carries · 3
Subscription 1 month · Monthly
0% in range · 3 price checks
Over what the market carries · 3
Subscription 1 week · Every 7 days (2)
0% in range · 3 price checks
Over what the market carries · 3
64 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
Free · No credit card
No spam. Just the link.