🇯🇵Money on the table: Japan
Its worst price sits about 36% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
75/ 100
Your prices sit close to what these markets carry.
Scored across 8 of your markets.
On trackYour pricing is holding up well across markets.
74 of your 324 price checks sit below the range their markets carry. Another 155 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in India sits about 307% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 3 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
324
117 products, 9 countries
Off-target
229
71% of price checks
Avg deviation
32.2%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 324 price checks, not 1053. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
29
Below range
45
In range
95
Above range
70
Far above range
85
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 307% |
Mexico Far above range | 98% |
Brazil Far above range | 76% |
Japan Far below range | 36% |
United Kingdom Above range | 13% |
Germany Above range | 5% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanExtreme spread · far high & far low
- IndiaWide spread · pulled both ways
- BrazilModerate spread · 3 bands, all above range
- MexicoWide spread · pulled both ways
- United KingdomSubtle spread · neighbouring bands, all above range
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
229 of 324 price checks are off
That's 71% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 117 products
Your widely sold products, most price checks off target first.
Annual Pro Access
13% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 1Over what the market carries · 4
Ultimate Guitar Pro Sale · Yearly
13% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 1Over what the market carries · 5
UG Pro+ (1 Month) · Monthly
13% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 1Over what the market carries · 4
Ultimate Guitar Pro Sale · Yearly (3)
13% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 1Over what the market carries · 4
UG Pro+ (1 Year) · Yearly
25% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 3
112 more products in this audit.
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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