🇯🇵Money on the table: Japan
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 9 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
75/ 100
Your prices sit close to their local optimum.
Scored across 8 of your markets.
On trackYour pricing holds up. 229 prices still leave money on the table.
229 of your 324 prices still sit off their local optimum. The rest are where they should be.
Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 3 more markets sit outside their range.
Prices checked
324
117 products, 9 countries
Off-target
229
71% of prices
Avg deviation
32.2%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 8 of your 9 markets.
How your prices stack up
Far below optimum
29
Below optimum
45
Near optimum
95
Above optimum
70
Far above optimum
85
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Mexico Far above optimum | Locked |
Brazil Far above optimum | Locked |
Japan Far below optimum | Locked |
United Kingdom Above optimum | Locked |
Germany Above optimum | Locked |
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 9 markets.
We cover 175+ storefronts for customers.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
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More in this audit
Markets where pricing pulls in different directions6 markets pull in different directions6 markets pull in different directions
Markets where pricing pulls in different directions
6 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanExtreme spread · far high & far low
- IndiaWide spread · pulled both ways
- BrazilModerate spread · 3 bands, all above optimum
- MexicoWide spread · pulled both ways
- United KingdomSubtle spread · neighbouring bands, all above optimum
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out229 of 324 prices are off229 of 324 prices are off
What stands out
229 of 324 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
229 of 324 prices are off
That's 71% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown117 products · 29% of price checks near optimum117 products · 29% of price checks near optimum
Product breakdown
117 products · 29% of price checks near optimum
Per product
Across 117 products
Your widely sold products, most prices outside their optimum band first.
Annual Pro Access
13% near optimum · 8 prices
Well under its local optimum · 1Under its local optimum · 2Near its local optimum · 1Over its local optimum · 4
Ultimate Guitar Pro Sale · Yearly
13% near optimum · 8 prices
Under its local optimum · 2Near its local optimum · 1Over its local optimum · 5
UG Pro+ (1 Month) · Monthly
13% near optimum · 8 prices
Well under its local optimum · 1Under its local optimum · 2Near its local optimum · 1Over its local optimum · 4
Ultimate Guitar Pro Sale · Yearly (3)
13% near optimum · 8 prices
Well under its local optimum · 1Under its local optimum · 2Near its local optimum · 1Over its local optimum · 4
UG Pro+ (1 Year) · Yearly
25% near optimum · 8 prices
Well under its local optimum · 1Under its local optimum · 2Near its local optimum · 2Over its local optimum · 3
112 more products in this audit.
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