Pricing Intelligence Report
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Vehicle Smart - Car Check

Vehicle Smart® Car Check - Your Garage In Your Pocket® Vehicle Smart® Car Check provides DVLA MOT & tax data for all UK cars, motorbikes, vans, HGVs and enables you to save your own vehicles to receive reminders for MOT, tax, insurance,…

Issued June 17, 2026By MiravaBaseline GBR · GBPRefreshed 6 days ago
The verdict

You're leaving money on the table in several markets.

A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.

Countries audited
3
of 175+ worldwide
Prices checked
30
Across 9 products and 3 countries
Off-target
28
93% of prices checked
Avg deviation
18.1%
vs the local target price

How your prices stack up

vs the local target price
Strongly underpriced
19
Moderately underpriced
2
Well aligned
2
Moderately overpriced
4
Strongly overpriced
3
Inconsistency check

Markets where pricing pulls in different directions

These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.

  • United KingdomWide spread · pulled both ways
  • FranceExtreme spread · far high & far low
  • GermanyExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

Auto-derived from this report's data, not boilerplate.

🇩🇪Money on the table: Germany

You're priced about 55% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.

🇬🇧Your biggest market: United Kingdom

United Kingdom is currently strongly underpriced (-43%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.

28 of 30 price checks are off

That's 93% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.

Per product

Across 9 products

Showing the 5 most off-target products with full country coverage. 4 more available.

Advanced Vehicle Check

0% aligned · 5 countries
Priced very low (>15% under target) · 4Priced high (5-15% over target) · 1

Detailed Vehicle Spec

0% aligned · 4 countries
Priced very low (>15% under target) · 3Priced high (5-15% over target) · 1

Basic Vehicle Check

0% aligned · 4 countries
Priced very low (>15% under target) · 3Priced low (5-15% under target) · 1

Advanced Vehicle Check x5

0% aligned · 4 countries
Priced very low (>15% under target) · 2Priced very high (>15% over target) · 2

Premium Subscription (Yearly)

0% aligned · 3 countries
Priced very low (>15% under target) · 2Priced high (5-15% over target) · 1
4 more products in this audit.
Sample

Country-by-country pricing

Preview locked. Unlock the full report to see every storefront and recommendation.

Detailed pricing locked

Unlock the full table with current prices, optimal targets, and recommended platform tiers per country.

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You're seeing 3 of 175+ countries.

Mirava automates regional pricing for app makers. Create a free account to see every market with the recommended price, the platform tier it maps to, and a one-click rollout plan for App Store, Google Play, and Stripe.

  • Country-by-country recommended prices
  • Mapped to actual platform tiers
  • Revenue-impact projection
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Methodology · Local target prices derived from regional buying power, live exchange rates, and platform tier rulesGenerated by Mirava, automated regional pricing for app makers

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