🇯🇵Money on the table: Japan
Its worst price sits about 5% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Vendas e Serviços - Infor+
Gestão de Vendas e Serviços. Controle de Estoque e Pedidos com emissor de Recibo, Orçamento e OS.
Pricing Score
43/ 100
Most of your prices are well off their local optimum.
Scored across 9 of your markets.
Off targetMost of your prices are off their optimum band.
12 of your 18 prices sit above their local optimum, pricing buyers out at the top end. One more sits below its own, likely revenue you're not collecting. Your biggest gap: India, 111% over its optimum band.
13 of your 18 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 111% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
18
2 products, 10 countries
Off-target
13
72% of prices
Avg deviation
41.3%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 18 prices, not 20. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
1
Near optimum
5
Above optimum
6
Far above optimum
6
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 111% |
Mexico Far above optimum | 83% |
Brazil Far above optimum | 62% |
Australia Above optimum | 14% |
Germany Above optimum | 6% |
Japan Below optimum | 5% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
This market doesn't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.
- JapanSubtle spread · neighbouring bands, all below optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇧🇷Your biggest market: Brazil
Brazil is far above optimum, about 62% over its optimum band. One tier here usually beats fixing a dozen smaller markets.
13 of 18 prices are off
That's 72% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 2 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Pro Mensal
22% near optimum · 9 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 3Well over its local optimum · 3
Pro Semestral
33% near optimum · 9 prices
Near its local optimum · 3Over its local optimum · 3Well over its local optimum · 3
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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