🇦🇺Biggest overprice: Australia
Its worst price sits over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
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Not your app? Run a free audit on yoursBased on 2 markets, so read it as a first look.
On track12 of your 18 prices still sit off their local optimum. The rest are where they should be.
Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
Priced below the band, that's revenue you're not collecting.
See the exact price to charge for your 2 biggest gaps.
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The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Across the 3 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Japan Far below optimum | Locked |
Australia Above optimum | Locked |
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More in this audit
These 2 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
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All 3 findings come from your own pricing data.
Its worst price sits over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
We didn't get pricing data for this storefront. Connect your store accounts and we'll score it with the rest.
That's 67% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
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Your widely sold products, most prices outside their optimum band first.
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