🇨🇦Money on the table: Canada
Its worst price sits about 25% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Vikatan: Tamil News & Magazine
Vikatan App is India’s one of the leading daily Tamil news and magazine publishing app, delivering exclusive news articles, breaking news updates, and in-depth analyses across various categories, specially curated for Tamil speakers…
App Storevikatan.com
Pricing Score
38/ 100
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off targetYour pricing is well off what these markets can carry.
144 of your 1181 price checks sit below the range their markets carry. Another 768 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 912 of your 1181 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in India sits about 207% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
1181
518 products, 10 countries
Off-target
912
77% of price checks
Avg deviation
62.0%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 1181 price checks, not 5180. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
13
Below range
131
In range
269
Above range
189
Far above range
579
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 207% |
Brazil Far above range | 110% |
Mexico Far above range | 85% |
Australia Far above range | 55% |
Germany Far above range | 28% |
Japan Far above range | 26% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 5 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanExtreme spread · far high & far low
- CanadaWide spread · pulled both ways
- MexicoExtreme spread · far high & far low
- BrazilWide spread · pulled both ways
- United KingdomWide spread · pulled both ways
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇮🇳Your biggest market: India
India is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
912 of 1181 price checks are off
That's 77% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 518 products
Your widely sold products, most price checks off target first.
Diwali Malar 2025 Issue
0% in range · 9 price checks
Over what the market carries · 6Well over what the market carries · 3
Diwali Malar 2024 Issue
0% in range · 9 price checks
Over what the market carries · 6Well over what the market carries · 3
Diwali Malar 31-10-2023 Issue
0% in range · 8 price checks
Over what the market carries · 6Well over what the market carries · 2
All Magazine - 1 Year
0% in range · 8 price checks
Over what the market carries · 6Well over what the market carries · 2
Ananda Vikatan 1 Month
0% in range · 7 price checks
Under what the market carries · 1Over what the market carries · 3Well over what the market carries · 3
513 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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