Pricing Intelligence Report
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Issued July 31, 2026By MiravaRefreshed 16 days ago
Pricing Score
88/ 100

Your prices sit close to what these markets carry.

Scored across 6 of your markets.

On track

Your pricing is holding up well across markets.

22 of your 60 price checks sit above the range their markets carry. That prices buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.

The verdict

Your worst price in Australia sits about 11% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around.

Countries audited
9
of 175+ worldwide
Price checks
60
20 products, 9 countries
Off-target
22
37% of price checks
Avg deviation
8.2%
vs the local target price

Countries audited counts all 9 markets we analyzed. The score above covers the 6 we could measure. We ran 60 price checks, not 180. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
0
Below range
0
In range
38
Above range
22
Far above range
0

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 9 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
Australia
Above range
11%
United Kingdom
Above range
6%
Japan
Above range
3%
Sign up to see the recommended price for each of these markets.
Inconsistency check

Markets where pricing pulls in different directions

This market doesn't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.

  • JapanSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 2 findings come from your own pricing data.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.

22 of 60 price checks are off

That's 37% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 20 products

Your widely sold products, most price checks off target first.

In-App Purchase_1

67% in range · 6 price checks
Inside the range the market carries · 4Over what the market carries · 2

In-App Purchase_2

60% in range · 5 price checks
Inside the range the market carries · 3Over what the market carries · 2

In-App Purchase_3

60% in range · 5 price checks
Inside the range the market carries · 3Over what the market carries · 2

In-App Purchase_5

60% in range · 5 price checks
Inside the range the market carries · 3Over what the market carries · 2

In-App Purchase_9

60% in range · 5 price checks
Inside the range the market carries · 3Over what the market carries · 2
15 more products in this audit.
Unlock the full report

You're seeing all 9 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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