38 of 49 prices are off
That's 78% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
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Not your app? Run a free audit on yoursPricing Score
54/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
35 of your 49 prices sit below their local optimum, likely revenue you're not collecting. Another 3 sit above their own, pricing buyers out at the top end. Your biggest gap: India, well under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too low in 7 of the 9 markets in this preview.
In India, it's well under its local optimum.
Prices checked
49
5 products, 10 countries
Off-target
38
78% of prices
Avg deviation
32.5%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
25
Below optimum
10
Near optimum
11
Above optimum
1
Far above optimum
2
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far below optimum | Locked |
Brazil Far below optimum | Locked |
France Far below optimum | Locked |
Germany Far below optimum | Locked |
Japan Far below optimum | Locked |
United Kingdom Below optimum | Locked |
Plus 1 more off-target market. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 10 markets.
We cover 175+ storefronts for customers.
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- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions7 markets pull in different directions7 markets pull in different directions
Markets where pricing pulls in different directions
7 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- GermanyModerate spread · 2 bands, all below optimum
- FranceModerate spread · 2 bands, all below optimum
- United KingdomWide spread · pulled both ways
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out38 of 49 prices are off38 of 49 prices are off
What stands out
38 of 49 prices are off
Findings
What stands out
This finding comes from your own pricing data.
The full report puts a price on your widest gaps.
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Product breakdown5 products · 22% of price checks near optimum5 products · 22% of price checks near optimum
Product breakdown
5 products · 22% of price checks near optimum
Per product
Across 5 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Monthly Subscription
41% near optimum · 17 prices
Well under its local optimum · 5Under its local optimum · 2Near its local optimum · 7Over its local optimum · 1Well over its local optimum · 2
3 Coaching Credits
13% near optimum · 8 prices
Well under its local optimum · 5Under its local optimum · 2Near its local optimum · 1
1 Coaching Credit
13% near optimum · 8 prices
Well under its local optimum · 5Under its local optimum · 2Near its local optimum · 1
Lifetime Access
13% near optimum · 8 prices
Well under its local optimum · 5Under its local optimum · 2Near its local optimum · 1
Annual Subscription
13% near optimum · 8 prices
Well under its local optimum · 5Under its local optimum · 2Near its local optimum · 1
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