🇦🇺Biggest overprice: Australia
Its worst price sits well over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
53/ 100
Most of your prices miss their local optimum.
Scored across 7 of your markets.
Room to improveYou're leaving money on the table.
15 of your 25 prices sit below their local optimum, likely revenue you're not collecting. Another 9 sit above their own, pricing buyers out at the top end. Your biggest gap: United Kingdom, well under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in the United Kingdom sits well under its optimum band.
Priced below the band, that's revenue you're not collecting. 6 more markets sit outside their range.
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Countries audited
8
of 175+ worldwide
Prices checked
25
4 products, 8 countries
Off-target
24
96% of prices
Avg deviation
43.3%
vs the local target price
Countries audited counts all 8 markets we analyzed. The score above covers the 7 we could measure. We checked 25 prices, not 32. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
10
Below optimum
5
Near optimum
1
Above optimum
7
Far above optimum
2
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 8 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
United Kingdom Far below optimum |
France Far below optimum |
Germany Far below optimum |
Canada Far below optimum |
Japan Far below optimum |
India Far below optimum |
Plus 1 more off-target market. Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 5 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaModerate spread · 3 bands, all below optimum
- JapanExtreme spread · far high & far low
- AustraliaWide spread · pulled both ways
- GermanyWide spread · pulled both ways
- FranceWide spread · pulled both ways
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇻🇳Your biggest market: Vietnam
We didn't get pricing data for this storefront. Connect your store accounts and we'll score it with the rest.
24 of 25 prices are off
That's 96% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 4 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Gói 30 ngày
0% near optimum · 7 prices
Well under its local optimum · 2Under its local optimum · 2Over its local optimum · 3
Gói 365 ngày
0% near optimum · 6 prices
Well under its local optimum · 4Under its local optimum · 2
Gói 180 ngày
0% near optimum · 6 prices
Well under its local optimum · 4Under its local optimum · 1Over its local optimum · 1
Gói 90 ngày
17% near optimum · 6 prices
Near its local optimum · 1Over its local optimum · 3Well over its local optimum · 2
Unlock the full report
You're seeing all 8 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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