🇨🇦Money on the table: Canada
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Prepared for the Wao team
We checked your prices in 10 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
48/ 100
Most of your prices are well off their local optimum.
Scored across 9 of your markets.
Off targetMost of your prices are off their optimum band.
43 of your 54 prices sit above their local optimum, pricing buyers out at the top end. Another 2 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
45 of your 54 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 8 of the 9 markets in this preview.
In India, it's well over its local optimum.
Prices checked
54
6 products, 10 countries
Off-target
45
83% of prices
Avg deviation
55.3%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
Nothing changes in your store. You review every recommendation first and push it live only when you approve.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
0
Below optimum
2
Near optimum
9
Above optimum
21
Far above optimum
22
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Far above optimum | Locked |
Mexico Far above optimum | Locked |
Australia Far above optimum | Locked |
Japan Far above optimum | Locked |
Germany Above optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Your full report, free
This free report covers 10 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions5 markets pull in different directions5 markets pull in different directions
Markets where pricing pulls in different directions
5 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaSubtle spread · neighbouring bands, all above optimum
- CanadaSubtle spread · neighbouring bands, all below optimum
- GermanySubtle spread · neighbouring bands, all above optimum
- FranceSubtle spread · neighbouring bands, all above optimum
- JapanSubtle spread · neighbouring bands, all above optimum
A free account shows your own price next to each market's optimum band.
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What stands out45 of 54 prices are off45 of 54 prices are off
What stands out
45 of 54 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇻🇳Your biggest market: Vietnam
We didn't get pricing data for this storefront. Connect your store accounts and we'll score it with the rest.
45 of 54 prices are off
That's 83% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown6 products · 17% of price checks near optimum6 products · 17% of price checks near optimum
Product breakdown
6 products · 17% of price checks near optimum
Per product
Across 6 products
Your widely sold products, most prices outside their optimum band first.
Wao Yearly
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3
Wao Yearly 2026
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3
Yearly
11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3
Weekly
22% near optimum · 9 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 4
Weekly 2026
22% near optimum · 9 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 4
1 more product in this audit.
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