Pricing Intelligence Report
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App StoreLast updated on September 8, 2026By Mirava
Pricing Score
44/ 100

Most of your prices are well off their local optimum.

Scored across 9 of your markets.

Off target

Most of your prices are off their optimum band.

34 of your 36 prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: India, well over its optimum band.

34 of your 36 prices are costing you money. The worst are ranked below. Start with the top three.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in India sits well over its optimum band.

Priced above the band, buyers quietly drop off at the top end. 6 more markets sit outside their range.

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Countries audited
10
of 175+ worldwide
Prices checked
36
4 products, 10 countries
Off-target
34
94% of prices
Avg deviation
59.0%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 36 prices, not 40. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum
0
Below optimum
0
Near optimum
2
Above optimum
13
Far above optimum
21

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page.
Market
India
Far above optimum
Brazil
Far above optimum
Mexico
Far above optimum
Japan
Far above optimum
Australia
Far above optimum
Germany
Far above optimum
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.

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Inconsistency check

Markets where pricing pulls in different directions

These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • AustraliaSubtle spread · neighbouring bands, all above optimum
  • CanadaSubtle spread · neighbouring bands, all above optimum
  • GermanySubtle spread · neighbouring bands, all above optimum
  • FranceSubtle spread · neighbouring bands, all above optimum
  • JapanSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.

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Findings

What stands out

This finding comes from your own pricing data.

34 of 36 prices are off

That's 94% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Per product

Across 4 products

Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.

微购相册-半年会员

0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7

微购相册-年度会员

0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7

智慧商城版引流套餐

11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3

微购相册超级会员

11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 4Well over its local optimum · 4
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.

  • The exact price to charge where you're furthest off
  • Scored across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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