🇦🇺Biggest overprice: Australia
Its worst price sits well over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
76/ 100
Your prices sit close to their local optimum.
Scored across 9 of your markets.
On trackYour pricing holds up. 38 prices still leave money on the table.
38 of your 45 prices still sit off their local optimum. The rest are where they should be.
Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Brazil sits well under its optimum band.
Priced below the band, that's revenue you're not collecting. 2 more markets sit outside their range.
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Countries audited
10
of 175+ worldwide
Prices checked
45
5 products, 10 countries
Off-target
38
84% of prices
Avg deviation
19.5%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 45 prices, not 50. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
4
Below optimum
3
Near optimum
7
Above optimum
26
Far above optimum
5
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
Brazil Far below optimum |
Australia Far above optimum |
India Far below optimum |
United Kingdom Above optimum |
Mexico Above optimum |
Japan Above optimum |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilWide spread · pulled both ways
- IndiaWide spread · pulled both ways
- CanadaSubtle spread · neighbouring bands, all above optimum
- FranceSubtle spread · neighbouring bands, all above optimum
- JapanSubtle spread · neighbouring bands, all above optimum
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇩🇪Your biggest market: Germany
Germany sits over its optimum band. One tier here usually beats fixing a dozen smaller markets.
38 of 45 prices are off
That's 84% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 5 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Um Mês PRO · Monthly
11% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 1
Vitalício PRO
11% near optimum · 9 prices
Well under its local optimum · 1Near its local optimum · 1Over its local optimum · 6Well over its local optimum · 1
Um Mês PRO · Monthly (2)
11% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 1
Vitalício PRO (2)
11% near optimum · 9 prices
Well under its local optimum · 1Near its local optimum · 1Over its local optimum · 6Well over its local optimum · 1
Um Ano PRO
33% near optimum · 9 prices
Under its local optimum · 1Near its local optimum · 3Over its local optimum · 4Well over its local optimum · 1
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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