🇮🇳Money on the table: India
Its worst price sits about 35% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
61/ 100
Several of your price checks sit away from what their markets carry.
Scored across 6 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
6 of your 18 price checks sit below the range their markets carry. Another 4 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 10 of your 18 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Australia sits about 55% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 5 more markets have a price this far out.
Countries audited
7
of 175+ worldwide
Price checks
18
3 products, 7 countries
Off-target
10
56% of price checks
Avg deviation
24.3%
vs the local target price
3 countries couldn't be analyzed — we don't have a Mirava Index or live exchange rate for them yet, so they're left out of the scores above rather than guessed at.
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We ran 18 price checks, not 21. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
6
Below range
0
In range
8
Above range
1
Far above range
3
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 7 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Australia Far above range | 55% |
India Far below range | 35% |
United Kingdom Far above range | 32% |
Brazil Far below range | 30% |
Mexico Far below range | 28% |
Canada Far above range | 25% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above range
- BrazilModerate spread · 2 bands, all below range
- CanadaModerate spread · 2 bands, all above range
- United KingdomModerate spread · 2 bands, all above range
- IndiaModerate spread · 2 bands, all below range
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
10 of 18 price checks are off
That's 56% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Yearly Premium
33% in range · 6 price checks
Well under what the market carries · 3Inside the range the market carries · 2Over what the market carries · 1
Lifetime Premium
50% in range · 6 price checks
Inside the range the market carries · 3Well over what the market carries · 3
Monthly Premium
50% in range · 6 price checks
Well under what the market carries · 3Inside the range the market carries · 3
Unlock the full report
You're seeing all 7 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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