🇦🇺Biggest overprice: Australia
Pricing here is roughly 52% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
32/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
Pricing is all over the place, in both directions.
Some markets are too high, others too low. That usually means there isn't one consistent strategy. Aligning everything to a single regional pricing model tends to unlock immediate revenue.
Countries audited
9
of 175+ worldwide
Prices checked
90
Across 18 products and 9 countries
Off-target
61
68% of prices checked
Avg deviation
18.8%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
24
Moderately underpriced
6
Well aligned
29
Moderately overpriced
11
Strongly overpriced
20
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- BrazilExtreme spread · far high & far low
- MexicoWide spread · pulled both ways
- JapanWide spread · pulled both ways
- FranceModerate spread · 3 bands
- CanadaModerate spread · 3 bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇲🇽Money on the table: Mexico
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇧🇪Your biggest market: Belgium
We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.
61 of 90 price checks are off
That's 68% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 18 products
Your widely sold products, most markets off target first.
Platinum pack
11% aligned · 9 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 3
5-card pack
33% aligned · 9 countries
Priced very low (>15% under target) · 3On target (within ±5%) · 3Priced very high (>15% over target) · 3
4-Xp-Boost
33% aligned · 9 countries
Priced very low (>15% under target) · 3On target (within ±5%) · 3Priced very high (>15% over target) · 3
Vintage pack
25% aligned · 8 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 2Priced high (5-15% over target) · 2Priced very high (>15% over target) · 1
10-Card Pack
44% aligned · 9 countries
Priced very low (>15% under target) · 2On target (within ±5%) · 4Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
13 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 9 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Mexico Strongly underpriced | -99% |
Japan Strongly underpriced | -99% |
France Strongly underpriced | -88% |
Brazil Strongly underpriced | -81% |
Australia Strongly overpriced | +52% |
Canada Strongly underpriced | -31% |
United Kingdom Strongly underpriced | -31% |
Germany Strongly underpriced | -17% |
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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