Pricing Intelligence Report
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what3words: Navigation & Maps

what3words is an easy way to identify precise locations. Every 10 foot square has been given a unique combination of three words: a what3words address.

Issued August 12, 2026By MiravaRefreshed 3 days ago
Pricing Score
53/ 100

Several of your price checks sit away from what their markets carry.

Scored across 9 of your markets.

Room to improve

There's real money sitting in your pricing gaps.

12 of your 18 price checks sit above the range their markets carry. That prices buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are where the money is. The biggest gaps are just below.

The verdict

Your worst price in India sits about 111% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
18
2 products, 10 countries
Off-target
12
67% of price checks
Avg deviation
43.0%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 18 price checks, not 20. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
0
Below range
0
In range
6
Above range
6
Far above range
6

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
India
Far above range
111%
Brazil
Far above range
80%
Mexico
Far above range
59%
Australia
Above range
19%
Canada
Above range
15%
Japan
Above range
12%
Sign up to see the recommended price for each of these markets.
Findings

What stands out

This finding comes from your own pricing data.

12 of 18 price checks are off

That's 67% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 2 products

Products sold in most markets come first, then ranked by how many of their price checks land outside the range.

what3words Pro · Yearly

33% in range · 9 price checks
Inside the range the market carries · 3Over what the market carries · 3Well over what the market carries · 3

what3words Pro · Monthly

33% in range · 9 price checks
Inside the range the market carries · 3Over what the market carries · 3Well over what the market carries · 3
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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