🇯🇵Biggest overprice: Japan
Pricing here is roughly 13% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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App Storeplaysimple.in
Pricing Score
21/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
8
of 175+ worldwide
Prices checked
80
Across 23 products and 8 countries
Off-target
63
79% of prices checked
Avg deviation
25.1%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
30
Moderately underpriced
8
Well aligned
17
Moderately overpriced
6
Strongly overpriced
19
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- AustraliaExtreme spread · far high & far low
- CanadaModerate spread · 3 bands
- JapanWide spread · pulled both ways
- United KingdomExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇨🇦Money on the table: Canada
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇺🇸Your biggest market: United States of America
United States of America is currently well aligned (0%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
63 of 80 price checks are off
That's 79% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 23 products
Your widely sold products, most markets off target first.
Open Regular Piggy Bank
29% aligned · 7 countries
Priced very low (>15% under target) · 2On target (within ±5%) · 2Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
200 Coins
33% aligned · 6 countries
Priced very low (>15% under target) · 1On target (within ±5%) · 2Priced very high (>15% over target) · 3
100Coins
33% aligned · 6 countries
Priced very low (>15% under target) · 2On target (within ±5%) · 2Priced very high (>15% over target) · 2
4100 coins
20% aligned · 5 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 1Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
400 Coins
20% aligned · 5 countries
Priced very low (>15% under target) · 2On target (within ±5%) · 1Priced high (5-15% over target) · 1Priced very high (>15% over target) · 1
18 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 8 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Canada Strongly underpriced | -99% |
Australia Strongly underpriced | -99% |
United Kingdom Strongly underpriced | -99% |
India Strongly underpriced | -98% |
France Strongly underpriced | -17% |
Germany Strongly underpriced | -17% |
Japan Moderately overpriced | +13% |
Sign up to see the recommended price for each of these markets.
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You're seeing 8 of 175+ countries.
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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