Pricing Intelligence Report
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App Store
Issued August 12, 2026By MiravaRefreshed 4 days ago
Pricing Score
52/ 100

Several of your price checks sit away from what their markets carry.

Scored across 8 of your markets.

Room to improve

There's real money sitting in your pricing gaps.

109 of your 120 price checks sit above the range their markets carry. That prices buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are where the money is. The biggest gaps are just below.

The verdict

Your worst price in Brazil sits about 104% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. 5 more markets have a price this far out.

Countries audited
9
of 175+ worldwide
Price checks
120
15 products, 9 countries
Off-target
109
91% of price checks
Avg deviation
39.1%
vs the local target price

Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We ran 120 price checks, not 135. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
0
Below range
0
In range
11
Above range
62
Far above range
47

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 9 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
Brazil
Far above range
104%
Mexico
Far above range
79%
Australia
Far above range
26%
Japan
Far above range
25%
Germany
Far above range
22%
France
Far above range
20%
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • AustraliaSubtle spread · neighbouring bands, all above range
  • CanadaSubtle spread · neighbouring bands, all above range
  • GermanySubtle spread · neighbouring bands, all above range
  • FranceSubtle spread · neighbouring bands, all above range
  • JapanSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 2 findings come from your own pricing data.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.

109 of 120 price checks are off

That's 91% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 15 products

Your widely sold products, most price checks off target first.

Musclefit Premium · Yearly (4)

0% in range · 8 price checks
Over what the market carries · 2Well over what the market carries · 6

Musclefit Premium · Yearly (5)

0% in range · 8 price checks
Over what the market carries · 2Well over what the market carries · 6

Musclefit Premium · Yearly (6)

0% in range · 8 price checks
Over what the market carries · 3Well over what the market carries · 5

Musclefit Premium · Yearly (7)

0% in range · 8 price checks
Over what the market carries · 3Well over what the market carries · 5

Musclefit Premium · Yearly

13% in range · 8 price checks
Inside the range the market carries · 1Over what the market carries · 5Well over what the market carries · 2
10 more products in this audit.
Unlock the full report

You're seeing all 9 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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