🇲🇽Biggest overprice: Mexico
Its worst price sits over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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Pricing Score
72/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
7 of your 9 prices sit below their local optimum, likely revenue you're not collecting. One more sits above its own, pricing buyers out at the top end. Your biggest gap: India, well under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well under its optimum band.
Priced below the band, that's revenue you're not collecting. One more market sits outside its range.
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Countries audited
10
of 175+ worldwide
Prices checked
9
1 product, 10 countries
Off-target
8
89% of prices
Avg deviation
21.2%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 9 prices, not 10. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
2
Below optimum
5
Near optimum
1
Above optimum
1
Far above optimum
0
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far below optimum |
Japan Far below optimum |
Brazil Below optimum |
United Kingdom Below optimum |
Canada Below optimum |
Germany Below optimum |
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
8 of 9 prices are off
That's 89% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Product breakdown
Plano Padrão da Netflix
11% near optimum · 9 prices
Well under its local optimum · 2Under its local optimum · 5Near its local optimum · 1Over its local optimum · 1
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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