Pricing Intelligence Report
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Issued April 24, 2026By MiravaRefreshed Apr 24, 2026
Pricing Score
61/ 100

Several of your price checks sit away from what their markets carry.

Scored across 9 of your markets.

Room to improve

There's real money sitting in your pricing gaps.

17 of your 45 price checks sit below the range their markets carry. Another 16 sit above their own ranges, pricing buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 33 of your 45 price checks are where the money is. The biggest gaps are just below.

The verdict

Your worst price in Japan sits about 99% below the range that market carries.

A small nudge up usually lifts ARPU without losing customers. 5 more markets have a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
45
16 products, 10 countries
Off-target
33
73% of price checks
Avg deviation
34.0%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 45 price checks, not 160. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
9
Below range
8
In range
12
Above range
10
Far above range
6

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
Japan
Far below range
99%
Mexico
Far below range
94%
Brazil
Far below range
79%
United Kingdom
Far above range
60%
India
Far above range
40%
Canada
Far above range
29%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 9 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • MexicoWide spread · pulled both ways
  • BrazilWide spread · pulled both ways
  • CanadaModerate spread · 2 bands, all above range
  • JapanModerate spread · 2 bands, all below range
  • AustraliaSubtle spread · neighbouring bands, all above range

4 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 2 findings come from your own pricing data.

🇬🇧Biggest overprice: United Kingdom

Its worst price sits about 60% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.

33 of 45 price checks are off

That's 73% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 16 products

Your widely sold products, most price checks off target first.

Yearly

38% in range · 13 price checks
Inside the range the market carries · 5Over what the market carries · 6Well over what the market carries · 2

Weekly

38% in range · 13 price checks
Under what the market carries · 2Inside the range the market carries · 5Over what the market carries · 2Well over what the market carries · 4

Monthly

50% in range · 4 price checks
Inside the range the market carries · 2Over what the market carries · 2
13 more products in this audit.
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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