🇦🇺Your biggest market: Australia
Australia is far above optimum, about 32% over its optimum band. One tier here usually beats fixing a dozen smaller markets.
Pricing Intelligence ReportBy Mirava
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Pricing Score
40/ 100
Most of your prices are well off their local optimum.
Scored across 9 of your markets.
Off targetMost of your prices are off their optimum band.
348 of your 360 prices sit above their local optimum, pricing buyers out at the top end. One more sits below its own, likely revenue you're not collecting. Your biggest gap: India, 165% over its optimum band.
349 of your 360 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 165% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
360
40 products, 10 countries
Off-target
349
97% of prices
Avg deviation
59.3%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 360 prices, not 400. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
1
Near optimum
11
Above optimum
136
Far above optimum
212
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 165% |
Brazil Far above optimum | 125% |
Mexico Far above optimum | 82% |
Germany Far above optimum | 33% |
Australia Far above optimum | 32% |
France Far above optimum | 30% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaWide spread · pulled both ways
- United KingdomModerate spread · 3 bands, all above optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
- GermanySubtle spread · neighbouring bands, all above optimum
- FranceSubtle spread · neighbouring bands, all above optimum
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 2 findings come from your own pricing data.
349 of 360 prices are off
That's 97% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 40 products
Your widely sold products, most prices outside their optimum band first.
Xero Subscription (Standard) · Monthly
0% near optimum · 9 prices
Under its local optimum · 1Over its local optimum · 4Well over its local optimum · 4
Xero Subscription (Standard) · Monthly (2)
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
Standard · Monthly
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
Starter · Monthly
0% near optimum · 9 prices
Over its local optimum · 5Well over its local optimum · 4
Premium · Monthly
0% near optimum · 9 prices
Over its local optimum · 3Well over its local optimum · 6
35 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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