🇧🇷Money on the table: Brazil
Its worst price sits about 4% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Yuka - Food & Cosmetic Scanner
◆ 85 MILLION USERS ◆ Yuka is a free mobile app that allows you to scan the barcodes of food and personal care products and instantly see their impact on your health. A rating and detailed information help you understand the analysis of…
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Pricing Score
48/ 100
Your prices sit well away from what these markets carry.
Scored across 7 of your markets.
Off targetYour pricing is well off what these markets can carry.
1 of your 21 price checks sits below the range its market carries. Another 18 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 19 of your 21 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Canada sits about 55% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
Countries audited
8
of 175+ worldwide
Price checks
21
3 products, 8 countries
Off-target
19
90% of price checks
Avg deviation
28.5%
vs the local target price
Countries audited counts all 8 markets we analyzed. The score above covers the 7 we could measure. We ran 21 price checks, not 24. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
1
In range
2
Above range
12
Far above range
6
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 8 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Canada Far above range | 55% |
Australia Far above range | 53% |
Mexico Far above range | 20% |
United Kingdom Above range | 14% |
Germany Above range | 6% |
France Above range | 4% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 3 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilSubtle spread · neighbouring bands, all below range
- CanadaSubtle spread · neighbouring bands, all above range
- MexicoSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
19 of 21 price checks are off
That's 90% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Membro Premium · Yearly (3)
0% in range · 7 price checks
Under what the market carries · 1Over what the market carries · 5Well over what the market carries · 1
Membro Premium · Yearly
14% in range · 7 price checks
Inside the range the market carries · 1Over what the market carries · 4Well over what the market carries · 2
Membro Premium · Yearly (2)
14% in range · 7 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 3
Unlock the full report
You're seeing all 8 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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