🇩🇪Money on the table: Germany
Its worst price sits about 85% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
41/ 100
Your prices sit well away from what these markets carry.
Scored across 6 of your markets.
Off targetYour pricing is well off what these markets can carry.
44 of your 60 price checks sit below the range their markets carry. Another 5 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 49 of your 60 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Canada sits about 102% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 5 more markets have a price this far out.
Countries audited
7
of 175+ worldwide
Price checks
60
18 products, 7 countries
Off-target
49
82% of price checks
Avg deviation
62.3%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We ran 60 price checks, not 126. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
42
Below range
2
In range
11
Above range
4
Far above range
1
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 7 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Canada Far above range | 102% |
Germany Far below range | 85% |
France Far below range | 85% |
Mexico Far below range | 83% |
United Kingdom Far below range | 80% |
Brazil Far below range | 79% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaExtreme spread · far high & far low
- United KingdomWide spread · pulled both ways
- GermanyModerate spread · 3 bands, all below range
- FranceModerate spread · 3 bands, all below range
- BrazilWide spread · pulled both ways
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
49 of 60 price checks are off
That's 82% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 18 products
Your widely sold products, most price checks off target first.
SuperLike - 12 pack
0% in range · 5 price checks
Well under what the market carries · 5
SuperLike - 50 pack
0% in range · 5 price checks
Well under what the market carries · 5
SuperLike - 3 pack
0% in range · 5 price checks
Well under what the market carries · 5
Platinum - 3 months
0% in range · 5 price checks
Well under what the market carries · 5
Platinum - 6 months
0% in range · 5 price checks
Well under what the market carries · 5
13 more products in this audit.
Unlock the full report
You're seeing all 7 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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